You already know
AI matters. Now
do something with it.
A weekly newsletter for executives and knowledge workers who want to get better with AI — written by a practitioner, not a journalist.
5,000+ professionals · 56% open rate · Every Tuesday
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potential annual value generative AI could add to the global economy
McKinsey Global Institute Range: $2.6T–$4.4TEvery post, every week.
One concrete idea
Each issue makes one argument about how to use AI at work — clearly, practically, without assuming a technical background. Some weeks a workflow you can use the same day. Some weeks a reframe that changes how you think about AI entirely.
A hands-on assignment
Every issue ends with one specific thing to try — built on the insight that reading about AI compounds slowly, but using it compounds fast. Most newsletters stop at insight. This one doesn't.
Quick hits
Two or three short observations from the week — practitioner notes, not tech journalism. The kind of thing worth knowing without a 3,000-word explainer around it.
Recent Posts
Thayer Method, Explained
No one is coming to teach you AI. But you have everything you need to teach yourself. This newsletter is here to help.
I'm John Crowley. Each week I share what I'm learning about AI in professional contexts — how I'm using it, how others are using it, and what's actually worth your time.
I'm not a journalist or a VC. I'm an entrepreneur, and my focus is practical — helping executives and knowledge workers get better with AI. Most of the smart, accomplished professionals I know are barely scratching the surface with a free version of ChatGPT. The gap between what's possible and what people are actually doing is enormous. This newsletter is for people who want to close it.
The approach is shaped by the Thayer Method — a 200-year-old framework for learning that formed the basis of my education at West Point, and the same insight behind the HBS case method. Prepare independently; apply in practice. I think it's the right frame for this moment in AI.
Sometimes a guide beats a newsletter.
The newsletter gives you a structured weekly on-ramp. Coaching gets you there faster. If you're a senior professional who recognizes the AI opportunity but hasn't found the time or the on-ramp to engage seriously with it, we work through it one-on-one — starting with your actual work, not a generic curriculum.
Engagements can be a single session (a proper Claude walkthrough with your real workflows and questions) or an ongoing program building fluency over time. No technical background assumed.
Get in touch arrow_forwardLimited availability. Warm introductions welcome.
Discovery call
A conversation about where you are, what you're trying to accomplish, and whether working together makes sense. No pressure, no pitch.
Custom proposal
A scoped engagement built around your actual situation — not a pre-packaged program. Could be a single intensive session or an ongoing arrangement.
Ongoing engagement
For those who want a consistent thinking partner as AI keeps moving. Regular sessions, real work, compounding fluency.
Twenty minutes.
Once a week.
One concrete idea and one hands-on assignment, every Tuesday. The gap between what AI can do and what you're doing with it closes faster than you think.
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